Brands talking to you is a lot like nurses talking to you when you’re in the hospital. You might be a nobel prize winner, a nuclear scientist or the CEO of NASA, they’ll treat you like if you’re a fifth grader with or without a mental handicap, depending on the nurse. It can terribly annoy me. But I have a lot of respect for nurses. They deal with shit, quite literally if they work in the gastroentology.
Brands on the other side, they’re not trying to help me. They’re trying to sell me stuff. Often they do help me with their products, but let’s be honest, at the end of the day it’s just about getting my money. There’s nothing wrong with that, that’s how the world goes round.
But, dear brands, that does not buy you a ticket to talk to me like I have the intellectual capacities of a kid. I would appreciate it if you could treat me like a grown up human being that makes or has made a conscious decision to purchase your product.
Today I got an email from Netflix with this message:

That’s cool! I can give a free month of Netflix to my friends! It would require them to fill in their credit card so they can be charged at the beginning of the 2nd month without any notice, but that’s also cool ’cause Netflix is actually a great and useful product. But. If you go to Netflix.com, you can by default sign up for your one month free trial. So wait, this fake promotion, even with a bogus expiration date (wtf?), is actually asking me to make free advertising to my peers, without giving ME anything in return? (What about, like, a month for free for me? Or even a week?)
Dear Netflix, I don’t even need anything in return. But it annoys me that you try to make me believe I’m giving my friends something special, while I’m just forwarding them to your website. It’s one of the many tricks from the Email Marketing Tricks for Hustla’s handbook and the sad thing is, they work. Someone even sent it around to the whole office while I was writing this.
Great job, Netflix. But you could have just asked. I left 5th grade a long time ago.